Club Paris - Asset Tags
Wednesday, April 11th, 2007For any of you out there who are true fans of Paris Hilton, you will know she has recently opened up a string of nightclubs known as Club Paris. On one of my recent trips to the Gold Coast in Queensland, I was shocked to learn that new i.d. checks were required. Similar to asset tags found on food items, electronic goods and even live stock, patrons are required to purchase an asset tag which you strap around your wrist and use throughout the club to indicate you are of legal drinking age.
Whilst this may seem like an easier way of proving your age, to me it felt like an invasion of my privacy. When entering the club you produce your identification card, your picture is taken and your information entered into a computer. This information is all saved on the security arm band that you are then given. This means in the future you can use the same asset tag to enter the club and also gives you priority entrance to some of the bigger events held at the club. My concern again is that the club owners will use the customer’s information to send out unwanted advertising material or even still use their address details which could lead to even further unwanted intrusions of privacy.
I can only hope that the Management team at Club Paris will use the information obtained by its patrons for purely the purpose of checking the age of its customers. In this new age of technology I’m all for ways to making things more efficient as long as the technology is never abused.
